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4DIRECT MAIL LARGELY UNREAD:Despite the effort that goes into designing and writing a direct mail package, 44 percent of all mail recipients throw away their "junk mail" without reading it, according to AllBusiness.com. Furthermore, only 1 percent or 2 percent of all recipients respond to any direct mail offer, whether they are ordering or asking for additional information, according to the article titled "Typical Direct Mail Response Rates" at Gaebler.com. Readers of The Concordian CHOOSE to pick up a copy from one of our hundreds of locations. They CHOOSE to read us and CHOOSE to see YOUR ADVERTISING! Does it get better than that? ----------------------------------------------------------------- What our Readers say: "Thank you for a special newspaper!  I am very happy to read about the people and activities.  You really highlight how nice it is to live in Concord.  I've lived here for 25 years.  We wouldn't have such great articles about our town and our people in the regular newspapers.  Thanks so much."  -Diane M., Concord. ---------------------------------------------------------------- What our Advertisers say: "The Concordian has turned into a really nice and useful community paper."  - Gary Carr,  Rising Moon Marketing ----------------------------------------------------------------- “We were looking for a way to increase traffic at Diamond Terrace Retirement Community in Clayton and submitted an ad to your paper. We were pleasantly surprised at the response in the first week from potential new residents interested in an independent living community with wealth of services and amenities. Utilizing The Concordian has truly been a great way to market and grow awareness in the community about what Diamond Terrace has to offer.”  -Ellen Diamond, Administrator, Diamond Terrace Retirement -----------------------------------------------------------------